The Macallan - Harmony Collection Release

  • The Macallan: Harmony Collection Release, took place in London at the Rosewood Hotel positioning the brand as a leader in Scotch whisky, and creating a lasting connection with guests while embodying sustainability.

    The concept was ambitious: to transport guests into an authentic Scottish meadow, a tribute to The Macallan's rich heritage. Guided by a sustainable approach, Chorus crafted an experience that perfectly balanced luxury and nature. As guests passed through a dry stone wall archway and entered the courtyard, they were greeted by a breathtaking meadow complete with grassy banks, mossy knolls, a babbling brook, and indigenous Scottish flora. Overhead, a  circular light installation, inspired by the Macallan Harmony liquid, transformed the ambience from day to night. A modern terrace showcased the McCartney lifestyle collection, offering guests cocktails and a sustainably-led menu.

    The project used only recycled and reusable materials, eco-friendly transport, and energy-efficient lighting to create the experience. The authentic dry stone wall was responsibly returned post-event, and the meadow's greenery thrived in specially designed transferable planters.

    The meadow's authenticity was confirmed when an urban fox made it home during installation, underscoring the genuine natural environment.

  • “Chorus are undoubtedly the best creative agency we have worked with on a large scale activation, the level of creativity and then followed up with smooth delivery is the best I have experienced at The Macallan”.