Diageo: World Class Bartender of the Year 2022

  • The Chorus team supported Diageo with their World Class Global Finals in Sydney Australia providing event direction and the logistics planning and onsite management for over 500 guests on the ground in Sydney.

    The project involved managing the output of the global multi agency team, developing the creative assets for all screen and social content and delivering the onsite event app. The app provided all the info about the event including bios of the finalists and judges, and personalised agendas for the week in and around the competition and Cocktail Festival.

    Congratulations to the 13th World Class Bartender of the Year 2022 Adrian Michalcik from Norway.

  • “The World Class Bartender of the Year event has huge strategic importance for our business and serves to engage our teams in over 50 countries as well as some of the most important stakeholders and customers across our brands. It's our job, as brand marketers, to educate and excite them in a way that is both creative and innovative. This year we did it again, we put on a show that got people talking from the outset. Great experiences are so much more than an event, it's about creating influencers, advocacy and talkability. That's why we all love World Class Bartender of the Year.”