Chorus were appointed by pioneering recovery footwear brand OOFOS to design and deliver a disruptive retail popup at the Boston Marathon

Bringing a bold experiential approach to the project, Chorus elevated the creative expression of the brand by using art as a vehicle to communicate the brand world and product range of OOFOS.

The team created a spectacular art installation for the popup’s centrepiece with the intention to attract attention from passers-by and drive increased footfall into the store.

Chorus also explored ways to contextualise the merchandise through tactile and texture-focussed product presentation. For example, wrapping the plinths in material that spoke to the product’s sensibility and its associated environment.

Chorus also championed best practices in sustainability by upcycling shredded OOFOS foam soles and using it as the filler for large bespoke beanbag seating.

The fit-out received abundant praise from all senior stakeholders across the board at OOFOS including founder and CEO Lou Panaccione.