This concept captured the artist’s world of colour, rhythm, imagination and emotion. Whether in boutique, at an offsite location or as part of a virtual event, guests were invited to experience this collection through an immersive showcase of the artistry, craftsmanship and storytelling.
A key artistic theme of van Gogh’s were the vibrant wheat-fields he painted. Guests were invited to step into these fields where they were transported to the south of France with food and drinks, music, entertainment, and gifting experiences.
Assets explored colour and in particular his use of contrast to trigger an emotion. In partnership with the Van Gogh Museum in Amsterdam, Chorus were given access to crops of his work and used these, as well as the gestural brushstrokes and unique painting style throughout all the event touch points.