Chorus’s creative team took inspiration from Montblanc’s visual merchandising imagery and developed a set of assets to be utilised by boutiques around the world. 

A clearly defined pantone palette to connect each touchpoint was developed as well as graphic assets including a printed and digital invitation, ice breaker cards, live art creation templates, photo moments, a stage back drop, menu design, and additional imagery.  

These graphic elements were supported by in-boutique, offsite and virtual activations that aimed to promote the product and encapsulate the essence of Jimi. The creative direction extended to event styling, photo moment creation venue suggestions, entertainment ideas, catering and floorplan recommendations, stage build and music playlist as well as follow-up and gifting.