At a time when consumers were inundated with virtual events, and crucial one on one time not possible, it was important to deliver a different experience with emotional connection
to the brand.
Chorus created a toolkit for all markets to activate that was achievable and also cost efficient to deliver. An animated piece of content was created featuring Creative Director Zaim Kamal to bring Elvis ‘back in the building’ one more time for those joining from home. This allowed the brand to reach a number of global customers in an intimate way, across a variety of virtual experiences.