Chorus partnered with Johnnie Walker on a multi-sensory tasting experience inspired by the ‘depth of flavour’ of its Blue Label brand. This global activation was a public-ticketed programme and pilot launch, which took place at the Mandala Club in Singapore.
Guests were welcomed into a Blue Label world before entering into the ritual space for an hour long immersive tasting experience. Consumers were invited to ‘explore the extraordinary depth of flavour found in Johnnie Walker Blue Label indulging through sight, sound, smell, and taste - a sensory journey including a bespoke perfume and 3d audio soundscape that celebrates the rare whiskies from the Johnnie Walker reserve.
Also included in the experience was a personalisation station, unique photo opportunities, Blue Label cocktails and canapes, and global brand ambassadors on hand to provide a luxury best in class experience.