Chorus were appointed by Edrington UK to create an unforgettable launch for their new blended scotch whisky, Ardray, bringing to life the unique brand story and giving guests a fresh new perspective on the excellence of the blended scotch whisky category. 

Artistry is a key theme for the brand. Guests were greeted by a large-scale installation of the Ardray logo. Live artist Ella Baudinet created a bespoke piece using the Ardray brand palette and an LED column installation showcased brand film content. Guests were also treated to an exclusive tasting and bottle signing with the brand creators.