Chorus partnered with Johnnie Walker on a multi-sensory tasting experience inspired by the ‘depth of flavour’ of its Blue Label brand in Singapore.

Guests were welcomed into a Blue Label world before entering into the ritual space for an hour long immersive tasting experience. Consumers were invited to explore the extraordinary depth of flavour found in Johnnie Walker Blue Label which included a bespoke perfume and 3d audio soundscape.

The Chorus team supported Diageo with their World Class Global Finals in Sydney Australia providing event direction and the logistics planning and onsite management for over 500 guests on the ground in Sydney.

The project involved managing the output of the global multi agency team, developing the creative assets for all screen and social content and delivering the onsite event app. The app provided all the info about the event including bios of the finalists and judges, and personalised agendas for the week in and around the competition and Cocktail Festival.

Congratulations to the 13th World Class Bartender of the Year 2022 Adrian Michalcik from Norway.

On World Oceans Day, Talisker invited 80 media, influencers, customers and consumers to discover the kelp sea forest, where for one day only the brand would take guests on an immersive journey exploring the unparalleled beauty of these unknown depths, their fragility and importance.

The experience highlighted the brands liquid credentials and partnership with Parley and, including a bespoke Talisker 10 sea inspired cocktail as well as a unique 44 year old tasting hosted by Diageo’s Whisky ambassadors.

Chorus designed Tudor's global product launch with the 70th anniversary of the Great North Greenland Expedition delivering an immersive art driven guest experience.

The main space was turned into an immersive art installation inspired by the organic icy environment of North Greenland.

Ice encased watches situated on podiums allowed for 360 viewing as well as the continuation of the expedition theme.

Chorus teamed up with Montblanc to produce a striking popup installation on London’s South Bank.

The 20ft-high installation included hero imagery of Cillian Murphy and sat alongside renowned landmarks such as the Oxo Tower and Waterloo Bridge.

Chorus designed and produced an award-winning broadcast-quality awards show for Diageo’s World Class bartender of the Year 2021. The livestream reached over 21m views via the website, YouTube and Facebook channels.

Throughout 2020 and 2021 event was originally planned to be held in Sydney, then pivoted to Madrid, and then it went fully virtual with 50 bartenders live from 50 countries.

BAFTA director, Tony Grech took the helm with Becca Dudley hosting proceedings from a London studio. Industry guests presented the awards remotely while the 50 global finalists watched through a private feed enabling them to interact, as well as be part of the show.

The awards featured individual winners for each Diageo Reserve brand challenge and culminated in a live winning moment full of real-time emotion and celebration. Congratulations to the overall winner, James Grant from Canada.

Winner of the C&IT Celebratory Event of the Year 2022.

The World Class Global Final was designed with experiential at its core. Key brands all had their own dedicated zones and the guest journey felt engaging across every touchpoint. 60 bartenders competed in a week of challenges to find the World Class Global Bartender of the Year, first at Ketel One in The Netherlands, travelling to Talisker on the Isle of Skye, and culminating at the hub venue in Glasgow.

300 key clients, royal guests and media attended this once in a lifetime celebration. 40 models, a curated soundtrack and highly immersive performances wowed the crowd.

Whisky House at Goodsway, Kings Cross, was designed as a unique food and drinks experience created for consumers with four spaces styled and designed around Diageo brands including Johnnie Walker, Bulleit, Talisker and The Singleton. Live masterclasses, tastings and demos were also staged for socially-distanced live guests and streamed to ‘at home’ audiences.

This film was created as the centrepiece in the boutiques multi-sensory experience. The video provided an uplifting, informative and highly impactful piece that captured the spirit of Elvis. It started with a backstage tour, then Montblanc’s Creative Director, Zaim Kamal, took clients through the collections’ inspiration and creation.

As the official spirits partner, Zacapa hosted a preview Zacapa Residence event for selected media and finalists as well as a bespoke drinks experience for 600 guests at the World Restaurant Awards held at the Palais Brongniart. Guests were able to enjoy a seat at the sharing table for a personal tasting session with Zacapa’s master distiller, Lorena Vasquez.

An immersive dinner, transporting guests from central London to the Port Ellen distillery on the Isle of Islay, showcasing the limited-edition Johnnie Walker Ghost and Rare release. The evening included a bespoke menu paired to the whisky, poets writing personal odes for the guests and a commissioned piece of poetry performed live by Stanley Tucci.

Montblanc is the official timekeeper of the Goodwood Festival of Speed and celebrated this partnership by livestreaming a 45 minute broadcast experience that gave insight into Montblanc’s craftsmanship and the world of thrilling motorsport.