Chorus were appointed by pioneering recovery footwear brand OOFOS to design and deliver a disruptive retail popup at the Boston Marathon

Bringing a bold experiential approach to the project, Chorus elevated the creative expression of the brand by using art as a vehicle to communicate the brand world and product range of OOFOS.

The team created a spectacular art installation for the popup’s centrepiece with the intention to attract attention from passers-by and drive increased footfall into the store.

Chorus also explored ways to contextualise the merchandise through tactile and texture-focussed product presentation. For example, wrapping the plinths in material that spoke to the product’s sensibility and its associated environment.

Chorus also championed best practices in sustainability by upcycling shredded OOFOS foam soles and using it as the filler for large bespoke beanbag seating.

The fit-out received abundant praise from all senior stakeholders across the board at OOFOS including founder and CEO Lou Panaccione.

Chorus designed Tudor's global product launch with the 70th anniversary of the Great North Greenland Expedition delivering an immersive art driven guest experience.

The main space was turned into an immersive art installation inspired by the organic icy environment of North Greenland.

Ice encased watches situated on podiums allowed for 360 viewing as well as the continuation of the expedition theme.

Chorus designed and produced an award-winning broadcast-quality awards show for Diageo’s World Class bartender of the Year 2021. The livestream reached over 21m views via the website, YouTube and Facebook channels.

Throughout 2020 and 2021 event was originally planned to be held in Sydney, then pivoted to Madrid, and then it went fully virtual with 50 bartenders live from 50 countries.

BAFTA director, Tony Grech took the helm with Becca Dudley hosting proceedings from a London studio. Industry guests presented the awards remotely while the 50 global finalists watched through a private feed enabling them to interact, as well as be part of the show.

The awards featured individual winners for each Diageo Reserve brand challenge and culminated in a live winning moment full of real-time emotion and celebration. Congratulations to the overall winner, James Grant from Canada.

Winner of the C&IT Celebratory Event of the Year 2022.

300 key clients, royal guests and media attended this once in a lifetime celebration. 40 models, a curated soundtrack and highly immersive performances wowed the crowd.

On World Oceans Day, Talisker invited 80 media, influencers, customers and consumers to discover the kelp sea forest, where for one day only the brand would take guests on an immersive journey exploring the unparalleled beauty of these unknown depths, their fragility and importance.

The experience highlighted the brands liquid credentials and partnership with Parley and, including a bespoke Talisker 10 sea inspired cocktail as well as a unique 44 year old tasting hosted by Diageo’s Whisky ambassadors.

The World Class Global Final was designed with experiential at its core. Key brands all had their own dedicated zones and the guest journey felt engaging across every touchpoint. 60 bartenders competed in a week of challenges to find the World Class Global Bartender of the Year, first at Ketel One in The Netherlands, travelling to Talisker on the Isle of Skye, and culminating at the hub venue in Glasgow.

Montblanc is the official timekeeper of the Goodwood Festival of Speed and celebrated this partnership by livestreaming a 45 minute broadcast experience that gave insight into Montblanc’s craftsmanship and the world of thrilling motorsport.

Chorus partnered with Johnnie Walker on a multi-sensory tasting experience inspired by the ‘depth of flavour’ of its Blue Label brand in Singapore.

Guests were welcomed into a Blue Label world before entering into the ritual space for an hour long immersive tasting experience. Consumers were invited to explore the extraordinary depth of flavour found in Johnnie Walker Blue Label which included a bespoke perfume and 3d audio soundscape.

Chorus supported Diageo Great Britain with their World Class Competition Semi-finals at Birch Community in April 2023, providing strategic and creative event direction as well as technical production and logistics for 250 guests.

In the first live event for World Class GB since the pandemic, Chorus helped to facilitate cocktail challenges throughout the day for 50 of the nation’s best bartenders, before transforming the space for an evening soiree for 200 key customers and VIP guests.

Sustainability was front of mind for the event production and through the use of predominantly solar powered generators, the team were able to avoid the use 125L of diesel fuel, making a hugely positive impact on the overall event emissions and setting the tone for Diageo events of this kind in the future.

As the official spirits partner, Zacapa hosted a preview Zacapa Residence event for selected media and finalists as well as a bespoke drinks experience for 600 guests at the World Restaurant Awards held at the Palais Brongniart. Guests were able to enjoy a seat at the sharing table for a personal tasting session with Zacapa’s master distiller, Lorena Vasquez.