Our Content Marketing Services

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We help brands tell stories that matter. Whether to inform or inspire, our approach is committed to planning, creating, optimising and distributing content with purpose, people and performance in mind. Below are our four core content marketing services.

OUR VALUES

Audience Focused. We help clients create audience designed content, which is why everything we do is dedicated to truly understanding and connecting our clients to their key audiences.

Creativity and Insight Driven. Our work is guided by both left and right sides of the brain – this balance helps us create original content for relevant audience that adds value.

Dedicated to Performance. Content can serve multiple purposes, which is why we determine what needs to be achieved early on in our planning process to build in accountability.

Chorus Content Planning

CONTENT PLANNING

We help clients realise the potential of content through planning and strategy. Our content planning service is designed to strengthen creative output, reduce inefficiencies and make content more accountable for driving valuable business outcomes over the short and long term.

Our approach matures the role of content beyond standard marketing objectives such as awareness. We consider all available touchpoints across the entire user journey to create an inspiring yet sustainable framework for powerful storytelling that can foster a community of brand advocates, provide support and generate revenue.

Our services include:

  • Content strategy
  • Content auditing
  • Editorial guidelines
  • Publishing calendars
Chorus Branded Content

BRANDED CONTENT

Our production capacities range from small to large scale projects, from blog posts to editorial partnerships with the UK’s leading media owners. Our creativity is always inspired and informed by those who engage with the content we create for our clients – what they care about and where they are on and offline.

We’re not fans of lazy content that simply plug products or services. Through shared values and attitudes, we craft content around audience and brand passion points that build meaningful connections and cultural relevance. This is content that commissioners or editors would be proud to put their name to and our audiences respond to.

Our services include:

  • Content production
  • Ad-funded programming
  • Editorial partnerships
  • Experiential events
Chorus Collaborations

COLLABORATIONS

We help clients identify and collaborate with the right people to build lasting brand advocacy. Our approach digs deep to find what influences and matters to audiences – finding shared passion points to establish seamless relationships and cultural relevancy.

Our influence and collaboration work weaves the best of creativity and insights together to deliver inspired initiatives that drive valuable business outcomes over time. From supporting new product launches to shifting and maintaining brand perceptions, our work embraces collaboration in its purest capacity to cover a wide breadth of on and offline formats best matched to achieve results.

Our services include:

  • Influence marketing
  • Talent management
  • Social media partnerships
  • Creative technology partnerships
  • Media sponsorships
Chorus Content Optimisation

OPTIMISATION & DISTRIBUTION

Search engine optimisation (SEO) is vital for any online business to remain competitive. The hero of content performance, optimisation improves brand visibility, makes content more discoverable online, has a positive impact on media activities, prepares brands for change and how people search for information online.

Our work has proven that consistent optimisation is crucial, but in order to maximise its effectiveness a sound technical foundation needs to be established – by addressing any technical glitches a website might have and implementing an optimisation strategy is the first step to create a canvas for content and commerce to work together.

Our services include:

  • Content optimisation
  • Technical audits
  • Technical consultancy
  • Conversion rate optimisation (CRO)
  • Organic and paid content distribution