Small Wins: The Rise of Micro Influencers

Why micro? Micro influencers, by definition, are individuals with a social media following of under 100k, the exact number still widely debated. In a media landscape where the size of reach is often key, why are we now seeing a shift in behaviour that favours the...


Today, social media has changed the communication landscape for brand marketers. It is a vast, complex and highly competitive place. How can brands cut through the current noise and get in front of the right people, at the right time, with the right message? How can we, at Chorus ensure that we lead by example, and offer the best opportunity for our clients? Firstly, through some key best practises: