Today, social media has changed the communication landscape for brand marketers. It is a vast, complex and highly competitive place. How can brands cut through the current noise and get in front of the right people, at the right time, with the right message? How can we, at Chorus ensure that we lead by example, and offer the best opportunity for our clients? Firstly, through some key best practises:
“We’re not going to get a chance for people to remember much about us… no company is. So we have to be really clear on what we want them to know about us.” (Steve Jobs, 1997).
Mobile usage of social networks have continued to grow all over the world. In January alone this year, there were at least 1.65 billion active mobile social accounts (GWI, 2015).
Keep mobile front of mind when developing social strategies. Brands now have access to a wide range of data about consumers, can reach them during point of purchase and can turn the consumer into an advocate through tapping into their social network.
Highly Targeted Social Ads
Today, social offers the most precise ad targeting, allowing us to capitalise on the most personalised consumer insights, e.g. Facebook now offers custom audience targeting, which allows brands to integrate first-party insights with earned social insights.
Focus on developing new strategies to get the right content in front of the right people.
Create share-able content
With content algorithms constantly being updated by each social network, brand content is being pushed out in favour of consumer’s friends content.
The way in which to solve this? Ensure the content is share-able. That way, the content is deemed a ‘friends’ post, shown more frequently and in a higher position in your audience’s newsfeed.
Learn more about your consumer
With the right social insight tools, brands just need to listen first before developing any content solution — spend time taking in the thoughts of your audience, learn their language, and observe the experiences they go through. Do this with the goal of greater consumer responsiveness. Your audience and the content you produce will benefit greatly.
How can Chorus offer the best social opportunities for a brand?
Chorus at Maxus exists to help brands harness the power of collaborations, partnerships and live experiences. You may wonder, where does social fit into the equation? Well, it sits at the heart of everything we do, due to the importance social plays in consumer’s daily lives.
Integrating social from a media perspective enables us to better plan, scale and produce social campaigns & always-on strategic solutions. What we can offer, against PR/social/creative agencies, is a 360 integration of organic social content solutions and strategic recommendations alongside your brand’s data driven paid activation, to ensure a holistic strategy and TOV across your brand’s social platforms.
The knock on effect? Increased engagement, maximum audience reach capabilities, and authentic, high quality organic content amplified to the right audience.
We are confident we can deliver coherent messaging while maximising production value at scale. This can be done by utilising the expertise and credibility within our publisher media owners and utilising their content not only within a standard media partnership, but also on brand owned channels. Trust us to help you in the most innovative and efficient way!